Even though she can't stand her armpit hair, la fille Lorette is a true feminist.
Lorette, c’est un peu, comment dire...Une têtue?A stubborn?
Elle n’aime pas ci, elle n’aime pas ça.
Lorette was created for women who want to celebrate their female sensuality while declaring that it’s ok to be vulnerable. This is our strength. That space where love and fear exist simultaneously. This makes us both strong and soft.
When la fille Lorette’s focus is on love, she becomes herself. And that’s what she likes: to be herself. Oui, elle est French mais no need to make any fuss about it. She hates a fuss.
Lorette empowers women with a choice. No more conforming to the hypersexualized standards of the fashion industry. The Lorette girl instead revels in her feminine individuality and self-confidence.
Italian fabric + Canadian embroiderers and skilled craftswomen + French love.
Lorette creates unique embroidered lingerie inspired through womanhood.

"J'accepte la grande aventure d'être moi" 
Simone de Beauvoir